Norwegian Cruise Line enlisted TGA Design to design a comprehensive identity and wayfinding signage program for the Norwegian Bliss. The ship was the third built in a series of four and the fifth overall collaboration for TGA Design and NCL. The wayfinding sign program included digital directories for the first time on a U.S. based NCL ship. TGA Design was responsible for digital directory interface and content design. Venue signs were designed for over two dozen specialty restaurants, bars and nightclubs. For the go-kart race track, the first ever at sea on a U.S. based ship, TGA Design created race inspired branding and themed wall graphics and signage.
Norwegian Cruise Line
TGA Design collaborated with Norwegian Cruise Line to design a comprehensive identity and wayfinding signage program for the Norwegian Escape. The ship was the first built in a series of four 4,000+ passenger ships. The fourth ship, Norwegian Encore, will be completed in 2019 and TGA Design will , once again, provide all of the signage design. Venue signs were designed for over two dozen specialty restaurants, bars and nightclubs. One of the signature spaces was a re-creation of the famous Miami Blues and Rock bar “Tobacco Road”. The design included replicas of many vintage pieces as well as a scaled version of the original bar sign complete with faux neon.
Norwegian Cruise Line
Symphony of the Seas
Royal Caribbean International and TGA Design have had a long history dating back to the 1980’s and have collaborated on over 50 ships. The latest, Symphony of the Seas, hosts over 5,000 passengers and has two-dozen restaurants and 40+ bars and lounges. Wayfinding, venue, regulatory and informational signs were all included the design.
Royal Caribbean Cruise Line
TGA Design was hired by Celebrity Cruises to design a comprehensive wayfinding and venue signage program for its “Solstice Class” ships. Food, drink and entertainment venues were branded through unique signage designs that harmonized with the surrounding architecture. The wayfinding program captured the simple elegance that defines the Celebrity style. TGA Design has enjoyed a long relationship with Celebrity Cruises and has collaborated on over a dozen ship designs.